It’s important for alcohol companies like SABMiller to provide accurate and balanced information about our products, enabling consumers to make informed choices about what to drink and when.
We take a holistic approach to communicating with consumers; where it’s not already required, for example, we include messages on our product labels about not drinking when underage, driving or pregnant.
Our TalkingAlcohol.com website provides ingredient and nutrition information for each of our brands, along with videos, webinars, interviews and fact sheets on the effects of alcohol, on people and within society.
We consulted with experts in epidemiology, toxicology and medicine and used information from a wide range of reputable sources to build an accurate picture of the effects alcohol can have on consumers’ bodies and their minds.
In the last 12 months more than 120,000 unique visitors checked out the website, creating 300,000 page views. This activity level is more than 63% up on the previous year.
On the site the user can:
- take an interactive trip through the human body to see how it processes alcohol;
- see information about what causes a hangover, or about more serious conditions such as cancer, diabetes and liver disease;
- find commentary from experts who explore issues relating to health, parenting, binge-drinking, drinking and driving, and policy approaches;
- find out what beer is, how it is made and where the alcohol in beer comes from; and
- see the alcohol content, calories, cereal gains and carbohydrates in more than 200 of our most popular beer brands.
Feedback from stakeholders:
I was impressed. The content was very readable and relatively simple for a layman, yet not trivial. Dr Alfred I. Neuget | Professor of Medicine and Epidemiology and expert consultant on the project
At Drinkaware we know that making informed choices about responsible drinking depends on having accurate information in an easily accessible form. With that in mind, it is good to see a new website from SABMiller that gives an insight into how alcohol can be enjoyed sensibly, as well as some of the consequences of alcohol misuse. Derek Lewis | Former Chief Executive, Drinkaware Trust, United Kingdom