Explore beer

International engagement

Alcohol abuse is a serious problem, and it requires everyone doing their part to help prevent it

The reasons why people abuse alcohol are numerous and complex. That’s why there is growing international consensus that tackling this important health and social issue requires everyone to get involved. At SABMiller we engage with our consumers as well as organisations including charities, academics, think tanks, business organisations, national governments and international governmental organisations in order to listen, contribute to the dialogue, and share our experiences working in very diverse markets around the world.

By listening to the concerns and ideas of other stakeholders, we are best able to adapt our business thinking and approaches to promote moderate and responsible drinking.


Some of the organisations that we engage with include:

The World Health Organization (WHO)

The WHO is the leading authority for addressing health issues and promoting good health among the populations of its 193 member states. Two of its key areas of work are around reducing the harmful use of alcohol and addressing its impact in non-communicable diseases such as cardiovascular disease, diabetes and cancer.

In 2010 the World Health Assembly adopted a global strategy to reduce the harmful use of alcohol. This strategy focuses on 10 key areas of policy options and interventions at a national level, which are:

  • leadership, awareness and commitment;
  • health services’ response;
  • community action;
  • drink-driving policies and countermeasures;
  • availability of alcohol;
  • marketing of alcoholic beverages;
  • pricing policies;
  • reducing the negative consequences of drinking and alcohol intoxication;
  • reducing the public health impact of illicit alcohol and informally produced alcohol; and
  • monitoring and surveillance.

There are a further four priority areas for global action, which are:

  • public health advocacy and partnership;
  • technical support and capacity building;
  • production and dissemination of knowledge; and
  • resource mobilisation.

Visit the WHO website

The World Bank

The World Bank offers finance, support and advice to more than 100 developing countries around the world, 30 of which are markets where we have operations. Its activities can therefore affect our commercial operations in these markets. In addition, the World Bank’s focus on health, particularly in these developing countries, provides a natural avenue for SABMiller to share its initiatives and insights on HIV/AIDs, alcohol abuse, and informal and illicit alcohol.

Visit the World Bank website

The World Trade Organization (WTO)

The WTO is a multi-state membership body that aims to reduce barriers to international trade, contributing to economic growth and development. It facilitates international trade agreements that cover goods, services and intellectual property.  The adoption of the WTO Agreement on Trade Facilitation in 2013, which aims to remove unnecessary border delays for goods and raw materials, has set the stage for SABMiller to explore ways to make our supply chain operate more efficiently.

Visit the WTO website

The World Customs Organization (WCO)

The WCO is a multi-state membership body that promotes the security and facilitation of international trade, the fair, efficient, and effective collection of customs revenue as well as the free exchange of information between all stakeholders. It also has a remit to protect society and public health and safety, for example by tackling illicit trade.

Visit the WCO website


Beer, wine and spirits producers' commitments

We make public commitments about reducing alcohol related harm

Moderate and responsible drinking

The way we engage with society is outlined within our Sustainable Development Shared Imperatives

Talking alcohol

We believe people should make informed decisions about drinking alcohol based on accurate, balanced information.