Explore beer

Alcohol policy

At SABMiller, we take our social responsibility seriously

Each day our beers are enjoyed by millions of consumers, and while the vast majority drink responsibly, there is a minority who drink too much, putting themselves and the people around them at risk of harm. Because of this we have committed to:

  • producing and marketing our products responsibly; and
  • engaging with society to tackle problematic drinking behaviour.

Our ambition is to make beer the natural choice for the moderate and responsible drinker.

Moderate and responsible drinking

The way we engage with society is outlined within our Sustainable Development Shared Imperatives

Moderate and responsible drinking

The way that we tackle these issues differs in different markets, so we design and run our programmes locally with help from local partners. Although our campaigns may look a little different around the globe, they are all built on our six core principles on alcohol. These principles help guide the decisions we make every day:

  1. Our beer adds to the enjoyment of life for the overwhelming majority of our consumers
  2. We care about the harmful effects of irresponsible alcohol consumption
  3. We engage stakeholders and work collectively with them to address irresponsible consumption
  4. Alcohol consumption is for adults and is a matter of individual judgement and accountability
  5. Information provided to consumers about alcohol consumption should be accurate and balanced
  6. We expect our employees to aspire to high levels of conduct in relation to alcohol consumption

The way we engage with society is outlined within our Sustainable Development Shared Imperatives. Our approach to promoting responsible drinking is based on local knowledge and partnerships with key stakeholders, but it is also underpinned by robust governance, policy framework and employee training.

There is no simple solution to the complex social issues around irresponsible drinking, but we believe that there are things that we can do to make sure that as a brewer we are creating and marketing our beers in the most responsible way. These include:

  • making beers that are the natural choice for the moderate and responsible drinker;
  • making sure our information about alcohol is accurate and balanced;
  • maintaining high standards for all our commercial communications;
  • making public commitments to drive progress across the alcohol industry and reporting publicly on that progress; and
  • training our staff on the importance of responsible behaviour.


Related stories